Social media marketing of desert tourism : the case of United Arab Emirates
By: Memon, Hazique
Material type:
BookPublisher: Saarbrücken : LAP LAMBERT Academic Publishing, c2017.Description: 75 p. : ill. ; 23 cm.ISBN: 9783330044470Subject(s): Social Media | -- United Arab Emirates | Desert Tourism | Marketing | Leisure TravelDDC classification: 650 ME SO Online resources: Location Map
Summary:
Desert tourism is a topic known to few but experienced by many. Most companies that operate in the realm of this type of tourism do little to no advertising when it comes to Social Media. The new age, pushes the threshold of having a rich content online with a sense of connecting with the audience on all its social media platforms. This study does deep analysis on some of these companies’ techniques of social media marketing and its effectiveness combined with offerings, variety and type of content produced. Are these companies doing enough to grow this niche market? Are they using all the new tools available?
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 650 ME SO (Browse shelf) | Available | may2018 | T0059568 |
Total holds: 0
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| 650 KA PE The personal MBA : | 650 KA PE The personal MBA : | 650 KO CU Cultural awareness and the US military advisor in the Arab Middle East : | 650 ME SO Social media marketing of desert tourism : | 650 MO BU Business for A Level : | 650 MO BU Business for A Level : | 650 NI UN Understanding business / |
Desert tourism is a topic known to few but experienced by many. Most companies that operate in the realm of this type of tourism do little to no advertising when it comes to Social Media. The new age, pushes the threshold of having a rich content online with a sense of connecting with the audience on all its social media platforms. This study does deep analysis on some of these companies’ techniques of social media marketing and its effectiveness combined with offerings, variety and type of content produced. Are these companies doing enough to grow this niche market? Are they using all the new tools available?