Questionnaire design : how to plan, structure and write survey material for effective market research
By: Brace, Ian
Material type:
BookSeries: Publisher: London : Kogan Page Ltd., c2018.Edition: 4th ed.Description: viii, 382 p. : ill. ; 24 cm.ISBN: 9780749481971Subject(s): Market surveys -- Methodology | Questionnaires -- MethodologyDDC classification: 658.83 BR QU
Summary:
"Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing." "This new edition of Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are undertaking."-
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 BR QU (Browse shelf) | Available | May2018 | T0059628 |
Total holds: 0
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| 658.83 BI EF The effective use of market research : how to drive and focus better business decisions / | 658.83 BR DA The data-driven marketing agency : | 658.83 BR MA Marketing research : tools & techniques / | 658.83 BR QU Questionnaire design : | 658.83 BU MA Marketing research / | 658.83 BU MA Marketing research / | 658.83 BU MA Marketing research / |
"Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing." "This new edition of Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are undertaking."-