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Burn the business plan : what great entrepreneurs really do

By: Schramm, Carl J
Publisher: London : John Murray Learning, c2018.Description: xiii, 272 p. ; 25 cm.ISBN: 9781473606890Subject(s): New business enterprises -- ManagementDDC classification: 658.11 SC BU Online resources: Location Map
Summary:
Forget everything you thought you knew about starting up - this is the killer guide to going it alone from the co-founder of Global Entrepreneurship Week and Startup America. How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and Startup America? Well, now you can. Carl Schramm, the man described by The Economist as 'the evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Carl believes that entrepreneurship has been completely misrepresented by the media, business books, University programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life. Burn The Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. Burn The Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us. Burn The Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.11 SC BU (Browse shelf) Available May2018 T0059703
Total holds: 0

Includes bibliographical references (pages 249-255) and index.

Burn the business plan
Twelve things every aspiring entrepreneur should know
Why start a company?
What motivates entrepreneurs?
Can you survive the entrepreneur's curse
Big companies can be schools for startups
Copycat entrepreneurs
Preventing failure before it happens
Don't waste time doing things that don't work
Planning for success
Becoming a successful entrepreneur.

Forget everything you thought you knew about starting up - this is the killer guide to going it alone from the co-founder of Global Entrepreneurship Week and Startup America. How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and Startup America? Well, now you can. Carl Schramm, the man described by The Economist as 'the evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Carl believes that entrepreneurship has been completely misrepresented by the media, business books, University programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life. Burn The Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. Burn The Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us. Burn The Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.

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