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Retail buying : from basics to fashion

By: Clodfelter, Richard
Material type: BookPublisher: New York : Bloomsbury Academic, 2018.Edition: 6th ed.Description: x, 342 p. : ill. ; 28 cm.ISBN: 9781501331978; 1501331973Subject(s): Purchasing | MerchandisingDDC classification: 658.72 CL RE
Summary:
"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.72 CL RE (Browse shelf) Available May2018 T0059784
Total holds: 0

Includes CDROM in front pocket.

Includes bibliographical references (p. 545-546) and index.

"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.

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