Packaging design : successful product branding from concept to shelf
By: Klimchuk, Marianne Rosner
Title By: Krasovec, Sandra A
Material type:
BookPublisher: Hoboken, New Jersey : Wiley, 2012.Edition: 2nd ed.Description: viii, 246 pages : illustrations (chiefly color) ; 23 cm.ISBN: 9781118027066Subject(s): Packaging -- DesignDDC classification: 658.564 KL PA
Summary:
Now in full–color throughout, the second edition of Packaging Design offers fully up–to–date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre–production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.564 KL PA (Browse shelf) | Available | July2018 | T0060005 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (pages 233-234) and index.
Now in full–color throughout, the second edition of Packaging Design offers fully up–to–date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre–production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.