Advertising and branding : creating a global business
Title By: Cliffe, Kenneth [Edited by]
Publisher: New York : Willford Press, c2018.Description: vi, 197 p. : ill. ; 29 cm.ISBN: 9781682854556Subject(s): Advertising | Branding(Marketing) | Globalization -- Economic AspectsDDC classification: 659.1 AD VE
Summary:
Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 AD VE (Browse shelf) | Available | July2018 | T0060014 |
Total holds: 0
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| 659.1 AD VE Advertising in new formats and media : current research and implications for marketers | 659.1 AD VE The advertising handbook | 659.1 AD VE The advertising handbook | 659.1 AD VE Advertising and branding : | 659.1 AL AD Advertising creative : strategy, copy, design | 659.1 AL AD Advertising creative : strategy, copy, and design | 659.1 AR CO Contemporary advertising / |
Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field.