Intercultural public relations : theories for managing relationships and conflicts with strategic publics
By: Ni, Lan
Title By: Wang, Qi | Sha, Bey-Ling
Publisher: New York : Routledge, c2018.Description: ix, 329 p. : ill. ; 24 cm.ISBN: 9781138189218Subject(s): Public Relations | Intercultural Communication | Communication Theory | Information theoryDDC classification: 659.2 NI IN| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 NI IN (Browse shelf) | Available | July2018 | T0060042 |
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| 659.2 NE PR This is PR : the realities of public relations / | 659.2 NE PU Public relations writing : form and style | 659.2 NE WI The new investor relations : expert perspectives on the state of the art / | 659.2 NI IN Intercultural public relations : | 659.2 PA IN International and intercultural public relations : a campaign case approach / | 659.2 PR AC The practice of public relations / | 659.2 PR AC The practice of public relations / |
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publicsRelationship management Conflict resolutionThese areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in todays global public relations environment
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.
This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.