Designing brand identity : an essential guide for the entire branding team
By: Wheeler, Alina
Material type:
BookPublisher: New Jersey : Wiley, c2018.Edition: 5th ed.Description: xi, 324 p. : col. ill. ; 29 cm.ISBN: 9781118980828Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name productsDDC classification: 658.827 WH DE
Summary:
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 WH DE (Browse shelf) | Available | T0062624 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 WH DE (Browse shelf) | Available | June2018 | T0060055 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (pages 310-311) and index.
Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies.
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.