Business strategies for magazine publishing : how to survive in the digital age
By: Hogarth, Mary
Publisher: London : Routledge, c2018.Description: xv, 176 p. : ill. ; 25 cm.ISBN: 9781138205765Subject(s): Periodicals -- Publishing -- Economic aspects | Electronic journals -- Publishing -- Economic aspectsDDC classification: 070.9 HO BU Online resources: Location Map| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 070.9 HO BU (Browse shelf) | Available | June2018 | T0060101 |
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| 070.52 JA WR Writing for publication : | 070.5797 HA BU The business of digital publishing : | 070.594 JE LI A Librarian's guide on how to publish / | 070.9 HO BU Business strategies for magazine publishing : | 070.9 MU PO A political history of journalism / | 070.9051 EN DO The end of journalism : | 070.909051 CH AN The changing faces of journalism : |
The value of market research --
Audience engagement --
A successful business model --
Market sectors that pay and those that don't --
See your readers as stakeholders --
The 360-degree approach to content --
Monetizing online content / Steve Hill --
An insight into advertising --
A sustainable future?
Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands.