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Marketing management : a decision-making approach Edited by Benedict Hunt

Contributor(s): Publication details: New York : WILLFORD PRESS, 2018.Description: vi, 215 p. : ill. ; 30 cmISBN:
  • 9781682854686
Subject(s): DDC classification:
  • 658.802 MA RK
Summary: Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 MA RK (Browse shelf(Opens below)) Available sept2018 T0060287
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.802 LI PR Principles of marketing engineering / 658.802 LU MA The marketing plan : 658.802 LU MA The marketing plan : 658.802 MA RK Marketing management : 658.802 MC MA Marketing plans : 658.802 MC MA Marketing plans : 658.802 MC MA Marketing plans :

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.

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