Marketing management : a decision-making approach
Title By: Hunt, Benedict [Edited by]Publisher: New York : WILLFORD PRESS, 2018.Description: vi, 215 p. : ill. ; 30 cm.ISBN: 9781682854686Subject(s): Management | Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802 MA RK
|Item type||Home library||Call number||Status||Notes||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.802 MA RK (Browse shelf)||Available||sept2018||T0060287|
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|658.802 LI PR Principles of marketing engineering /||658.802 LU MA The marketing plan : how to prepare and implement it /||658.802 LU MA The marketing plan : how to prepare and implement it /||658.802 MA RK Marketing management :||658.802 MC MA Marketing plans : how to prepare them, how to use them /||658.802 MC MA Marketing plans : how to prepare them, how to use them /||658.802 MC MA Marketing plans : how to prepare them, how to use them /|
Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.