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Marketing management : a decision-making approach

Title By: Hunt, Benedict [Edited by]
Publisher: New York : WILLFORD PRESS, 2018.Description: vi, 215 p. : ill. ; 30 cm.ISBN: 9781682854686Subject(s): Management | Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802 MA RK
Summary:
Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 MA RK (Browse shelf) Available sept2018 T0060287
Total holds: 0

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.

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