Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti
Material type:
TextPublication details: Oxford, UK : Oxford University Press, c2017.Description: xxiv, 376 p. : ill. (chiefly color) ; 25 cmISBN: - 9780198748571
- Marketing
- 658.8 BA FU
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA FU (Browse shelf(Opens below)) | Available | Oct2018 | T0060568 |
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| 658.8 AR MA Marketing : | 658.8 BA BU Building an online cash cow : | 658.8 BA ES Essentials of marketing / | 658.8 BA FU Fundamentals of marketing / | 658.8 BA MA Marketing strategy and management | 658.8 BA MA Managing services marketing : | 658.8 BA MA Managing services marketing : |
Includes bibliographical references and index.
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
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