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Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti

By: Contributor(s): Material type: TextTextPublication details: Oxford, UK : Oxford University Press, c2017.Description: xxiv, 376 p. : ill. (chiefly color) ; 25 cmISBN:
  • 9780198748571
Other title:
  • Marketing
Subject(s): DDC classification:
  • 658.8 BA FU
Summary: Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 BA FU (Browse shelf(Opens below)) Available Oct2018 T0060568

Includes bibliographical references and index.



Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

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