Fundamentals of marketing /
By: Baines, Paul
Title By: Fill, Chris | Rosengren, Sara | Antonetti, Paolo
Material type:
Summary:
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA FU (Browse shelf) | Available | Oct2018 | T0060568 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.8 AR MA Marketing : an introduction | 658.8 BA BU Building an online cash cow : a complete step-by-step guide to affiliate marketing / | 658.8 BA ES Essentials of marketing / | 658.8 BA FU Fundamentals of marketing / | 658.8 BA MA Marketing strategy and management | 658.8 BA MA Managing services marketing : text and readings / | 658.8 BA MA Managing services marketing : text and readings / |
Includes bibliographical references and index.
PART ONE: UNDERSTANDING CUSTOMERS; PART TWO: DESIGNING AND DELIVERING THE MARKET STRATEGY; PART THREE: IMPLEMENTING THE MARKETING MIX; PART FOUR: MANAGING MARKETING RELATIONSHIP
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.