Fundamentals of marketing /
By: Baines, Paul
Title By: Fill, Chris | Rosengren, Sara | Antonetti, Paolo
Material type:
BookPublisher: Oxford, UK : Oxford University Press, c2017.Description: xxiv, 376 p. : ill. (chiefly color) ; 25 cm.ISBN: 9780198748571Other title: Marketing.Subject(s): MarketingDDC classification: 658.8 BA FU
Summary:
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA FU (Browse shelf) | Available | Oct2018 | T0060568 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 AR MA Marketing : an introduction | 658.8 BA BU Building an online cash cow : a complete step-by-step guide to affiliate marketing / | 658.8 BA ES Essentials of marketing / | 658.8 BA FU Fundamentals of marketing / | 658.8 BA MA Marketing strategy and management | 658.8 BA MA Managing services marketing : text and readings / | 658.8 BA MA Managing services marketing : text and readings / |
Includes bibliographical references and index.
PART ONE: UNDERSTANDING CUSTOMERS; PART TWO: DESIGNING AND DELIVERING THE MARKET STRATEGY; PART THREE: IMPLEMENTING THE MARKETING MIX; PART FOUR: MANAGING MARKETING RELATIONSHIP
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.