Fundamentals of marketing /
By: Baines, Paul
Title By: Fill, Chris | Rosengren, Sara | Antonetti, PaoloMaterial type: BookPublisher: Oxford, UK : Oxford University Press, c2017.Description: xxiv, 376 p. : ill. (chiefly color) ; 25 cm.ISBN: 9780198748571Other title: Marketing.Subject(s): MarketingDDC classification: 658.8 BA FU
|Item type||Home library||Call number||Status||Notes||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8 BA FU (Browse shelf)||Available||Oct2018||T0060568|
, Shelving location: Main Collection Close shelf browser
|658.8 AR MA Marketing : an introduction||658.8 BA BU Building an online cash cow : a complete step-by-step guide to affiliate marketing /||658.8 BA ES Essentials of marketing /||658.8 BA FU Fundamentals of marketing /||658.8 BA MA Marketing strategy and management||658.8 BA MA Managing services marketing : text and readings /||658.8 BA MA Managing services marketing : text and readings /|
Includes bibliographical references and index.
PART ONE: UNDERSTANDING CUSTOMERS; PART TWO: DESIGNING AND DELIVERING THE MARKET STRATEGY; PART THREE: IMPLEMENTING THE MARKETING MIX; PART FOUR: MANAGING MARKETING RELATIONSHIP
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.