Includes bibliographical references and index.

Pt. I. A structured planning system for all your communication -- 1. Business writing in the digital age -- and you -- 2. Writing to accomplish goals : build the foundation for every message -- 3. Putting the planning structure to work : always know what to say -- pt. II. Practical techniques to sharpen and improve your writing -- 4. Good sentences, the right words : the heart of good writing -- 5. The whole picture : pulling your best message together -- pt. III. The basics of business communication -- 6. E-mail : your everyday chance to build a professional image -- 7. Applying for jobs : r�esum�es, cover letters and networking -- 8. Letters and memos : they still count -- pt. IV. Creating persuasive messages, documents and materials -- 9. Writing to persuade, part 1 : the tools and techniques -- 10. Writing to persuade, part 2 : creating successful business documents -- pt. V. Writing for interactive world -- 11. Writing for websites and online readers : your ticket to a level playing field -- 12. Business meets the interactive world : leveraging internet opportunities -- pt. VI. Writing for oral presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14. Putting journalism and public relations techniques to work for you : professional strategies, techniques and tips.

The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies.