Business in a changing world --
The dynamics of business and economics --
Business ethics and social responsibility --
Business in a borderless world --
Starting and growing a business --
Options for organizing business --
Small business, entrepreneurship, and franchising --
Managing for quality and competitiveness --
The nature of management --
Organization, teamwork, and communication --
Managing service and manufacturing operations --
Creating the human resource advantage --
Motivating the workforce --
Managing human resources --
Marketing: developing relationships --
Customer-driven marketing --
Dimensions of marketing strategy --
Digital marketing and social networking --
Financing the enterprise --
Accounting and financial statements --
Money and the financial system --
Financial management and securities markets --
Bonus chapters --
A. The legal and regulatory environment --
B. Personal financial planning --
Notes --
Glossary --
Indexes --
Name index --
Company index --
Subject index --
Appendixes.

Offers students a firm grounding in business principles. This book explores topics and incorporates additional activities to complement your teaching. Build from the ground up, it is suitable for faculty and students. It includes fresh topics that show students what is happening in the world of business today.