Global business value innovations : building innovation capabilities for business strategies
Title By: Arora, Anshu Saxena [Edited by] | Bacouel-Jentjens, Sabine [Edited by] | Edmonds, Jennifer J [Edited by]
Material type:
BookSeries: International marketing and management research.Publisher: Cham : Palgrave, c2018.Description: xxi, 145 p. : ill. ; 22 cm.ISBN: 9783319779287Subject(s): Global businessDDC classification: 658.401 GL OB
Summary:
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior, and e-commerce, this book explores the impact of cross-cultural issues, characteristics, and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.401 GL OB (Browse shelf) | Available | July2019 | T0060807 |
Total holds: 0
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| 658.401 EV BU Business analytics : | 658.401 EV BU Business analytics : | 658.401 EV FI The Financial times essential guide to writing a business plan : how to win backing to start up or grow your business / | 658.401 GL OB Global business value innovations : | 658.401 HA MI The mirror test : is your business really breathing? / | 658.401 HA OW Ownership thinking : how to end entitlement and create a culture of accountability, purpose, and profit / | 658.401 JA BU Business analytics : |
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior, and e-commerce, this book explores the impact of cross-cultural issues, characteristics, and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.