Social media marketing : theories & applications
By: Dahl, Stephan
Material type:
BookPublisher: Thousand Oaks, California : SAGE PUBLICATIONS, c2018.Edition: 2nd ed.Description: xi, 277 p. : ill. ; 24 cm.ISBN: 9781473982345; 9781473982338Subject(s): Online-MarketingDDC classification: 658.872 DA SO | Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 DA SO (Browse shelf) | Available | Feb2019 | T0060808 |
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.872 CO SO Social media for business : | 658.872 DA EC E-commerce : | 658.872 DA SO Social media marketing : theories & applications | 658.872 DA SO Social media marketing : | 658.872 DE ER E-retailing / | 658.872 DI GI Digital and social media marketing : | 658.872 DI MA Marketing in the round : how to develop an integrated marketing campaign in digital era / |
The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing while taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilize social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy, and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing.