The age curve : how to profit from the coming demographic storm /
By: Gronbach, Kenneth W
Title By: American Management Association
Material type:
BookPublisher: New York : American Management Association, c2008.Description: xvii, 268 p. : ill ; 24 cm.ISBN: 9780814401811 (trade); 0814401813 (trade)Subject(s): Target marketing -- United States | Consumer behavior -- United States | Marketing research -- United States | Demography -- United States | Marketing -- United States | Consumers -- United States | Marketing -- United States -- Research | PopulationDDC classification: 658.8/343
Summary:
Explains how organizations can prepare for long-term success by understanding demographics, featuring profiles of each living generation of consumers and tips on marketing to them, identifying promising emerging products and markets, and including advice on how to win over Generation Y consumers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8343 GR AG (Browse shelf) | Available | T0034805 |
Total holds: 0
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| 658.83420973 MO CO Consumer behavior : | 658.83420994 QU CO Consumer behaviour : | 658.8343 CO NS Consumer brand relationships : meaning, measuring, managing | 658.8343 GR AG The age curve : how to profit from the coming demographic storm / | 658.8343 HA ND Handbook of research on consumerism in business and marketing : concepts and practices / | 658.8343 HA RV Harvard business review on increasing customer loyalty. | 658.8343 KA DR Driving loyalty : turning every customer and employee into a raving fan for your brand / |
Includes index.
Choice.
Explains how organizations can prepare for long-term success by understanding demographics, featuring profiles of each living generation of consumers and tips on marketing to them, identifying promising emerging products and markets, and including advice on how to win over Generation Y consumers.
Adult Follett Library Resources.