How innovation really works : using the trillion-dollar R&D fix to drive growth
By: Knott, Anne Marie
Material type:
BookPublisher: New York : McGraw-Hill Education, c2017.Description: xiv, 253 p. : ill. ; 22 cm.ISBN: 9781259860935; 1259860930Subject(s): Technological innovations -- Management | Research, IndustrialDDC classification: 658.4063 KN HO
Summary:
Introduces new methods to measure a company's Research Quotient (RQ) and determine which R&D investments are most likely to increase profits, and drive growth and innovation.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4063 KN HO (Browse shelf) | Available | Jan2019 | T0061435 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes index.
The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R&D -- Misconception 6: R&D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours.
Introduces new methods to measure a company's Research Quotient (RQ) and determine which R&D investments are most likely to increase profits, and drive growth and innovation.