Meatball sundae : is your marketing out of sync? /
By: Godin, Seth
Material type:
BookPublisher: New York : Portfolio, 2007.Description: xxiii, 232 p ; 19 cm.ISBN: 9781591841746; 1591841747Other title: Is your marketing out of sync.Subject(s): Marketing -- Management | Marketing -- Social aspects | Product differentiation | Target marketing | Marketing -- Management | Marketing -- Social aspects | MarketingDDC classification: 658.8
Summary:
Explains fourteen marketing trends--including direct communication and commerce between producers and consumers, blogs, appealing to short attention spans, and outsourcing--and discusses how businesses can use them to their advantage.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GO ME (Browse shelf) | Available | T0034923 |
Total holds: 0
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Booklist.
Explains fourteen marketing trends--including direct communication and commerce between producers and consumers, blogs, appealing to short attention spans, and outsourcing--and discusses how businesses can use them to their advantage.
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