New methods of market research and analysis /
By: Erickson, G. Scott
Material type:
BookPublisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2019.Description: xi, 198 p. : col. ill. ; 24 cm.ISBN: 9781789901054; 1786432684Subject(s): Marketing researchDDC classification: 658.83 ER NE | Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 ER NE (Browse shelf) | Available | May2019 | T0062010 |
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| 658.83 CH MA Marketing analytics : | 658.83 EA MA Marketing research : concepts, practices, and cases / | 658.83 EA MA Marketing research : concepts, practices, and cases / | 658.83 ER NE New methods of market research and analysis / | 658.83 FA MA Marketing metrics : | 658.83 FA MA Marketing metrics : | 658.83 FU ND Fundamentals of business marketing research / |
Includes bibliographical references and index.
Big data and marketing analytics --
Exploratory research design --
Descriptive research design --
Casual research design --
Other topics in research and analytics --
Analytics 1: big data --
Analytics 2: marketing analytics
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot.