Consumer behavior and marketing strategy /
By: Peter, J. Paul
Title By: Olson, Jerry C., (Jerry Corrie)
Material type:
BookPublisher: Boston : McGraw-Hill/Irwin, c2008.Edition: 8th ed.Description: xix, 555 p. : ill., map ; 27 cm.ISBN: 0073529850 (alk. paper); 9780073529851Other title: Consumer behavior & marketing strategy [Cover title].Subject(s): Consumer behavior | MarketingDDC classification: 658.8/342
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 PE CO (Browse shelf) | Available | T0035073 |
Total holds: 0
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| 658.8342 NO CO Consumer behaviour / | 658.8342 OS CO Consumer behaviour : perspectives, findings and explanations / | 658.8342 OS MA The marketing power of emotion / | 658.8342 PE CO Consumer behavior and marketing strategy / | 658.8342 PE CO Consumer behavior & marketing strategy / | 658.8342 PO WH Why we shop : emotional rewards and retail strategies / | 658.8342 QU CO Consumer behaviour : implications for marketing strategy / |
Cover title: Consumer behavior & marketing strategy.
Includes bibliographical references (p. 499-528) and indexes.