Everyone's a critic : winning customers in a review-driven world
By: Tancer, Bill
Material type:
BookPublisher: New York : Portfolio/ Penguin, c2014.Description: 246 p. : ill. ; 24 cm.ISBN: 9781591846383Subject(s): Mass media and business | Communication in marketing | Consumer confidence | Business enterprises -- ReviewsDDC classification: 658.802 TA EV | Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 TA EV (Browse shelf) | Available | April2019 | T0062084 |
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (pages 233-239) and index.
The review revolution : when everything is reviewable -- Why businesses hate reviews -- Bad reviews happen -- Who writes reviews -- How reviews, even bad ones, are good for you -- Do this for great reviews -- Dealing with reviews: after the fact -- Dealing with reviews preemptively -- Business among "friends" -- The future of reviews -- Acknowledgments -- Notes -- Index.
More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses.
But some have learned to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London.
Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.