Includes index.

It s been called the bible for startups and the best $40 investment a startup can make (on sale at Amazon.com for far less)! A startup without customers is like a day without oxygen, and the Startup Owner s Manual helps founders get it right and shows you how to get, keep, and grow customers, literally every step of the way. This new step-by-step owner s manual walks entrepreneurs step-by-step through the proven, world-renowned Customer Development process for getting startups right the first time. The Owner s Manual is adding value, structure, and success to thousands of great young companies. The Customer Development process was developed by Silicon Valley serial entrepreneur-turned-educator Steve Blank, and based on his eight valley startups, four of which IPO ed. Blank joined with serial entrepreneur Bob Dorf to build the Startup Owner s Manual as a sequel to Blank s first book, which sparked the Lean Startup movement. The Startup Owner s Manual lays out the best practices, lessons, and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. This near-encyclopedic , 608-page how-to manual: Guides startups of all types in their search for a scalable, profitable business model Explains the 9 deadly sins startups commit most often and helps you avoid them Incorporates the business model canvas as the starting point for any startup Provides separate paths and advice for physical versus web/mobile products Explains how to test and iterate your company s road to product/market fit Details strategies and tactics for how to get, keep and grow customers Teaches a new math for startups -- metrics that matter Includes detailed checklists at every step of the process and provides hundreds of ideas, watch-outs and how-tos for founders!