Includes bibliographical references (pages 421-480) and index.

MNEs management strategies in developing countries : establishing the context / Mohammad Ayub Khan, Tecnológico de Monterrey, México -- Strategic options for mnes operating in developing countries / Andreas Hartmann, Tecnológico de Monterrey, México -- Strategies for enhancing the competitiveness of MNEs / Neeta Baporikar, HP-GSB, Namibia & Doctoral Guide, University of Pune, India -- Ethical and social challenges : ethics is profitable, no-ethics is punishable / Francisco Espinoza, Tecnológico de Monterrey, México -- Measuring multinational enterprise marketing performance / Donald E. Sexton, Columbia University, USA -- The use of technology in organizations / Jorge Ramirez, EGADE Business School, Tecnologico de Monterrey, Mexico -- Operational approaches in organizational design : a case for MNEs in emerging markets / Mohammad Ayub Khan, Tecnológico de Monterrey, México, Ekaterina Parini, Chelyabinsk State University, Russia -- Emerging mnes successfully operating in international markets : cases of some Mexican MNEs / Osmar Hazael Zavaleta-Vazquez EGADE Business School, Tecnológico de Monterrey, México, Jorge Alberto Wise-Lozano, CETYS, México -- On the relationship between informal and formal institutions, foreign direct investment and innovation in emerging markets : the case of russia, India and China, 1990-2014 / Natalya Smith, Heelstone Consulting Ltd., UK, Ekaterina Thomas, Staffordshire University, UK -- Exploring the social impact of foreign direct investment on institutional change : the case of Russia / Natalya Smith, Heelstone Consulting Ltd., UK, Ekaterina Thomas, Staffordshire University, UK -- The Gotheborg IV (G4) model and the function of language in the globalization process of the firm : the case of Swedish MNEs / Cheryl Marie Cordeiro, University of Gothenburg, Sweden -- Chinese wisdom-world quality : a visual semiotic analysis of China's "zou xiang shi jie" (going global) / Cheryl Marie Cordeiro, University of Gothenburg, Sweden -- Social capital management challenges : Thailand / Scott Hipsher, Naresuan University, Thailand -- Managing national competitive disadvantages : Thailand / Scott Hipsher, Naresuan University, Thailand -- International business diplomacy : lessons from Latin America / Francisco Javier Valderrey, Tecnologico de Monterrey, México -- Institutional leadership and governance : the African perspective / Muritala Awodun, Kwara State University, Malete, Nigeria -- Operational structure of multinational enterprises in Africa / Edet E. Okon, University of Uyo, Nigeria -- Multinational enterprises and African economy / Edet E. Okon, University of Uyo, Nigeria -- Standards certifications and its influence on exports performance : evidence from the processed food industry in Colombia / Cristina Robledo-Ardila. Universidad EAFIT, Colombia, Sara Aguilar-Barrientos, Universidad EAFIT, Colombia, Kelly Gonzalez-Tapias, Universidad EAFIT, Colombia, Ana-María Gomez-Trujillo, Universidad EAFIT, Colombia, Camila Uribe-Villa, Universidad EAFIT, Colombia -- Social capital management challenges in Malaysia / Shankar Chelliah, Universiti Sains Malaysia, Georgetown, Penang, Malaysia, Ms. Ming Huoy Lee, Universiti Sains Malaysia, Georgetown, Penang, Malaysia.

"This book has the latest scholarly research on diverse opportunities and obstacles facing multinational corporations in emerging economies, highlighting innovative perspectives and real-world examples"--