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Research frontiers on the international marketing strategies of Chinese brands Edited by Zuohao Hu, Xi Chen, and Zhilin Yang.
Material type:
TextSeries: China perspectives seriesPublication details: London : Routledge, c2017.Description: xiii, 207 p. : ill. ; 24 cmISBN: - 9781138671836
- 658.840951 HU RE
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.840951 HU RE (Browse shelf(Opens below)) | Available | June2019 | T0062458 |
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| 658.84 UR DI Digital marketing strategy : | 658.84 US MA Marketing across cultures / | 658.84091823 FL IN International marketing : | 658.840951 HU RE Research frontiers on the international marketing strategies of Chinese brands | 658.84195 TR MA Marketing across cultures / | 658.848 AL IN International marketing and export management / | 658.848 BA IN International marketing |
Includes bibliographical references (pages 190-202) and index.
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