Sustainable luxury brands : evidence from research and implications for managers
By: Amatulli, Cesare
Title By: Costabile, Michele | De Angelis, Matteo | Guido, Gianluigi
Material type:
BookSeries: Palgrave Advances in Luxury.Publisher: London, England : Palgrave Macmillan, c2017.Description: xv, 244 p. : ill. ; 22 cm.ISBN: 1137601582; 9781137601582Subject(s): Business | Marketing | Brand name products -- Management | Luxury goods industry -- Social aspects | Social responsibility of businessDDC classification: 658.8 AM SU | Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AM SU (Browse shelf) | Available | June2019 | T0062459 |
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| 658.8 AA ST Strategic market management / | 658.8 AA ST Strategic market management / | 658.8 AA ST Strategic market management / | 658.8 AM SU Sustainable luxury brands : | 658.8 AN BU Business market management : understanding, creating and delivering value / | 658.8 AN LO The long tail : how endless choice is creating unlimited demand / | 658.8 AR ET Ethical marketing and the new consumer / |
Introduction: Sustainability in Luxury Branding
Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes
Chapter 2 Luxury, Sustainability and “Made in”
Chapter 3 Luxury Consumption and Sustainability
Chapter 4 Sustainability across Industries
Chapter 5 Insights from Key Topics in Sustainable Luxury Research
Conclusions. .
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.