UOWD Library

Normal view MARC view ISBD view

Fashion branding and consumer behaviors : scientific models

Title By: Choi, Tsan-Ming [Edited by]
Series: International series on consumer science.Publisher: New York, NY : Springer, c2014.Description: ix, 151 p. : ill. ; 24 cm.ISBN: 9781493946051Subject(s): Consumer behavior -- Psychological aspects | Branding (Marketing) | FashionDDC classification: 658.8342 FA SH
Summary:
Fashion Branding and Consumer Behaviors presents the eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.8342 FA SH (Browse shelf) Available June2019 T0062460
Total holds: 0

I. Introduction and Review
Fashion Branding and Consumer Behaviors: An Introduction
Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda
Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective
II. Analytical Modeling Research
Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market
An Analysis of Fashion Brand Extensions by Artificial Neural Networks
III. Empirical Studies
"Domestic Made" or "Foreign Made" Luxury Brands?
Co-branding in Fast Fashion: the Impact of Consumers' Need for Uniqueness on Purchase Perception
How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix
Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products.

Fashion Branding and Consumer Behaviors presents the eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics.

Powered by Koha