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Public relations : strategies and techniques

By: Chapman, Ezekiel
Publisher: New York, NY : CLANRYE INTERNATIONAL, c2019.Description: viii, 171 p. : ill. ; 27 cm.ISBN: 9781632408938Subject(s): Public RelationsDDC classification: 659.2 CH PU
Summary:
Public relations is the practice of controlling and managing the communication of information between the public and an individual or organization. Public relations serve to inform prospective customers, the public, partners, investors, employees, and stakeholders about the organization and persuade them to develop and maintain a positive view of the organization, its products, and leadership. The domains within this field include internal communications, media relations, crisis communications, government relations, etc. Maintaining a good image in front of the public requires the fulfillment of a number of tasks such as drafting news releases, designing communications campaigns, working with the press, holding media interviews and conferences, etc. This book is a compilation of chapters that discuss the most vital concepts in the field of public relations. Most of the topics introduced in this book cover modern strategies and techniques of public relations. For someone with an interest and eye for detail, this book covers the most significant topics in this field.
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
659.2 CH PU (Browse shelf) Available July2019 T0062691
Total holds: 0

Public relations is the practice of controlling and managing the communication of information between the public and an individual or organization. Public relations serve to inform prospective customers, the public, partners, investors, employees, and stakeholders about the organization and persuade them to develop and maintain a positive view of the organization, its products, and leadership. The domains within this field include internal communications, media relations, crisis communications, government relations, etc. Maintaining a good image in front of the public requires the fulfillment of a number of tasks such as drafting news releases, designing communications campaigns, working with the press, holding media interviews and conferences, etc. This book is a compilation of chapters that discuss the most vital concepts in the field of public relations. Most of the topics introduced in this book cover modern strategies and techniques of public relations. For someone with an interest and eye for detail, this book covers the most significant topics in this field.

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