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Business marketing /

By: Brierty, Edward G, 1925-
Title By: Eckles, Robert W, 1927- | Reeder, Robert R, 1935- | Reeder, Robert R, 1935-. Industrial marketing
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998.Edition: 3rd ed.Description: xx, 683 p. : ill ; 26 cm.ISBN: 0137573782Program: MARK917Subject(s): Industrial marketingDDC classification: 658.8
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Rev. ed. of: Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder. 2nd ed. c1991.

Includes bibliographical references and indexes.


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