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International marketing strategy : analysis, development & implementation

By: Doole, Isobel
Title By: Lowe, Robin | Kenyon, Alexandra
Publisher: Andover : Cengage Learning, c2019.Edition: 8th ed.Description: xxv, 470 p. : col. ill. ; 27 cm.ISBN: 9781473758742Program: MARK343Subject(s): International marketing strategy | Marketing strategyDDC classification: 658.84 DO IN Online resources: eBook
Summary:
Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world, including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities, and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
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Item type Home library Call number Status Notes Date due Barcode Item holds Course reserves
TEACHER REF University of Wollongong in Dubai
Tardis
658.84 DO IN (Browse shelf) Checked out Sept.2019 12/31/2020 T0062965
CRS University of Wollongong in Dubai
Closed Reserve
658.84 DO IN (Browse shelf) Available T0062831

MARK343 Autumn2021

REGULAR University of Wollongong in Dubai
Main Collection
658.84 DO IN (Browse shelf) Available T0062832
3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.84 DO IN (Browse shelf) Available Sept.2019 T0062833
Total holds: 0

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world, including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities, and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

MARK343

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