International marketing strategy : analysis, development & implementation
By: Doole, Isobel
Title By: Lowe, Robin | Kenyon, Alexandra
Publisher: Andover : Cengage Learning, c2019.Edition: 8th ed.Description: xxv, 470 p. : col. ill. ; 27 cm.ISBN: 9781473758742Program: MARK343Subject(s): International marketing strategy | Marketing strategyDDC classification: 658.84 DO IN Online resources: eBook
Summary:
Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world, including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities, and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 658.84 DO IN (Browse shelf) | Available | Sept.2019 | T0062965 | ||
| CRS | University of Wollongong in Dubai Closed Reserve | 658.84 DO IN (Browse shelf) | Available | T0062831 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 DO IN (Browse shelf) | Available | T0062832 | |||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.84 DO IN (Browse shelf) | Available | Sept.2019 | T0062833 |
Total holds: 0
Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world, including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities, and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
MARK343