Digital marketing strategy : an integrated approach to online marketingMaterial type: BookPublisher: London : Kogan Page Ltd., c2019.Edition: 2nd ed.Description: xvii, 364 p. : ill. ; 25 cm.ISBN: 9780749484224; 9780749498085Program: MARK901Subject(s): Electronic commerce -- Management | Internet marketing | Strategic planningDDC classification: 658.872 KI DI Online resources: Ebook
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Revised edition of the author's Digital marketing strategy, 
Includes bibliographical references and index.
"An invaluable one-stop guide to navigating the discipline of digital marketing." Simon Fenn, Co-founder at Pancentric Digital
"Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels." Emma Wilson, CEO at Harvest Digital
Select, align, and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration, and measurement of each digital platform and technique in turn, all tailored to overarching business objectives.
Ranging from social media, SEO, content marketing, and user experience, to customer loyalty, automation, and personalization, cutting edge updates include new coverage of marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by a downloadable pack of templates and resources, Digital Marketing Strategy is an ideal road map for any marketing practitioner to streamline a digital marketing strategy for measurable, optimized results.