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Digital marketing strategy : an integrated approach to online marketing Simon Kingsnorth

By: Material type: TextTextPublication details: London : Kogan Page Ltd., c2019.Edition: 2nd edDescription: xvii, 364 p. : ill. ; 25 cmISBN:
  • 9780749484224
  • 9780749498085
Subject(s): DDC classification:
  • 658.872 KI DI
Online resources: Summary: "An invaluable one-stop guide to navigating the discipline of digital marketing." Simon Fenn, Co-founder at Pancentric Digital "Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels." Emma Wilson, CEO at Harvest Digital Select, align, and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration, and measurement of each digital platform and technique in turn, all tailored to overarching business objectives. Ranging from social media, SEO, content marketing, and user experience, to customer loyalty, automation, and personalization, cutting edge updates include new coverage of marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by a downloadable pack of templates and resources, Digital Marketing Strategy is an ideal road map for any marketing practitioner to streamline a digital marketing strategy for measurable, optimized results.
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Item type Current library Call number URL Status Notes Date due Barcode
TEACHER REF University of Wollongong in Dubai Tardis 658.872 KI DI (Browse shelf(Opens below)) Available T0062966
CRS University of Wollongong in Dubai Main Collection 658.872 KI DI (Browse shelf(Opens below)) Available T0062837
REGULAR University of Wollongong in Dubai Main Collection 658.872 KI DI (Browse shelf(Opens below)) More online. Available Sep.2019 T0062838
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.872 KI DI (Browse shelf(Opens below)) Available T0062839
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658.872 KE LI Likeable social media : 658.872 KI DI Digital marketing strategy : 658.872 KI DI Digital marketing strategy : 658.872 KI DI Digital marketing strategy : 658.872 KI DI Digital marketing strategy : 658.872 KI SO Social media campaigns : 658.872 KO BU Built in social :

Revised edition of the author's Digital marketing strategy, [2016]

Includes bibliographical references and index.

"An invaluable one-stop guide to navigating the discipline of digital marketing." Simon Fenn, Co-founder at Pancentric Digital

"Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels." Emma Wilson, CEO at Harvest Digital

Select, align, and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration, and measurement of each digital platform and technique in turn, all tailored to overarching business objectives.

Ranging from social media, SEO, content marketing, and user experience, to customer loyalty, automation, and personalization, cutting edge updates include new coverage of marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by a downloadable pack of templates and resources, Digital Marketing Strategy is an ideal road map for any marketing practitioner to streamline a digital marketing strategy for measurable, optimized results.

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