The new luxury experience : creating the ultimate customer experience
By: Batat, Wided
Material type:
BookSeries: Management for professionalsPublisher: Switzerland ; Springer, 2019.Description: xxvii, 240 p. : ill. ; 23 cm.ISBN: 9783030016715; 3030016714Subject(s): LuxuriesDDC classification: 338.47 BA NE Online resources: Location Map
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.47 BA NE (Browse shelf) | Available | Nov2019 | T0063596 |
, Shelving location: Main Collection Close shelf browser
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| 338.4379606 FE MA Marketing the sports organisation : | 338.437963340941 DO EC The economics of football / | 338.46 TE IN Inside knowledge : | 338.47 BA NE The new luxury experience : | 338.47 BO IN India by design : | 338.47 HA ND Handbook of service business | 338.47 JA EC The economics of services : |
Includes bibliographical references and index.
Preface.- Part I: The Evolution of Luxury: From Object to Experience.- Chapter 1: Luxury, Back to Origins.- Chapter 2: The New Experiential Luxury Marketing Model.- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends.- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience.- Chapter 4: Capturing Luxury Customer Values.- Chapter 5: Experiential Branding of Luxury.- Chapter 6: Experiential Setting Design.- Chapter 7: Luxury Staff Training.- Chapter 8: Consumer Initiation into Luxury.- Part III: Challenges for the Future of Luxury Experience.- Chapter 9: Alternative Market Research for Understanding Luxury Experience.- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury.- Chapter 11: Is Luxury Experience Compatible with CSR?.- Conclusion.