Disciplined entrepreneurship workbook
By: Aulet, Bill
Title By: Ursache, Marius [Illustrated by] | Snyder, Chris [Edited by]
Material type:
BookPublisher: Hoboken, New Jersey : Wiley, c2017.Description: xxi, 263 p. : col. ill. ; 26 cm.ISBN: 9781119365792Subject(s): Entrepreneurship -- Handbooks, manuals, etc | New business enterprises -- Handbooks, manuals, etcDDC classification: 658.11 AU DI Online resources: Location Map | Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.11 AU DI (Browse shelf) | Available | Feb2020 | T0063751 |
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.11 AL DI Digital entrepreneurship | 658.11 AL ZE Zero to one million : | 658.11 AU DI Disciplined entrepreneurship : | 658.11 AU DI Disciplined entrepreneurship workbook | 658.11 BA EN Entrepreneurship : | 658.11 BA EN Entrepreneurship : | 658.11 BA PR Preparing effective business plans : |
Includes index.
Intended as a companion volume to "Disciplined Entrepreneurship" by the same author.
How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.
"A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.