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Blitzscaling : the lightning-fast path to building massively valuable businesses

By: Hoffman, Reid
Title By: Yeh, Chris
Publisher: New York : Currency, c2018.Description: x, 325 p. ; 22 cm.ISBN: 9781984822451Subject(s): New business enterprises | Small business -- Growth | EntrepreneurshipDDC classification: 658.4063 HO BL
Summary:
What entrepreneur or founder doesnt aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion as quickly as possible.
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.4063 HO BL (Browse shelf) Available Mar2020 T0063780
Total holds: 0

What entrepreneur or founder doesnt aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion as quickly as possible.

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