Essentials of marketing research
By: Hair, Joseph F
Title By: Celsi, Mary W | Ortinau, David J | Bush, Robert P
Publisher: New York : McGraw-Hill Education, c2017.Edition: 4th ed.Description: xviii, 414 p. : ill. ; 26 cm.ISBN: 9781260147612; 9780078112119 Subject(s): Marketing researchDDC classification: 658.83 HA ES
Summary:
This book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 HA ES (Browse shelf) | Available | Feb2020 | T0063857 |
Total holds: 0
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| 658.421 LO EN Entrepreneurship in theory and practice : | 658.562 KI TO Total quality management : key concepts and case studies | 658.81JA SA Sales and sales management / | 658.83 HA ES Essentials of marketing research | 658.872 MA TR Transforming organizations for the subscription economy : | 658.872 MA TR Transforming organizations for the subscription economy : | 658.872 SO CI Social commerce : |
This book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.