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Marketing : core concepts and applications / W. Pride ... [et al.].

Contributor(s): Material type: TextTextPublication details: Milton, Qld. : John Wiley, 2007.Edition: 2nd Asia-Pacific edDescription: xxii, 558 p. : col. ill ; 26 cmISBN:
  • 9780470814697 (pbk.)
  • 0470814691
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .M29754 2007
Summary: Introductory marketing textbook.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 EL MA (Browse shelf(Opens below)) Available T0035678

Previous ed.: 2006.

Includes bibliographical references (p. 535-547) and index.

Introductory marketing textbook.

MARK101 UOWD

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