The luxury strategy : break the rules of marketing to build luxury brands Jean Noel Kapferer and Vincent Bastien
Material type:
TextPublication details: London ; Philadelphia, PA : Kogan Page, 2012.Edition: 2nd edDescription: xi, 395 p. : ill. ; 24 cmISBN: - 9780749464912
- 658.8 KA LU
| Item type | Current library | Call number | URL | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 658.8 KA LU (Browse shelf(Opens below)) | Available | Teacher Reference Copy | T0064249 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KA LU (Browse shelf(Opens below)) | Available | T0064096 | ||||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KA LU (Browse shelf(Opens below)) | More online. | Available | Jan2020 | T0064097 | ||
| 3 DAY LOAN | University of Wollongong in Dubai 3 day loan | 658.8 KA LU (Browse shelf(Opens below)) | Available | T0064098 |
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 JO PR Principles and practice of marketing | 658.8 JO PR Principles and practice of marketing | 658.8 KA LU The luxury strategy : | 658.8 KA LU The luxury strategy : | 658.8 KA SE Services marketing management : | 658.8 KA SE Services marketing management : | 658.8 KA SE Services marketing management : |
Formerly CIP. Uk
Includes bibliographical references (p. [377]-381) and index.
It is having established itself as the definitive work on the essence of a luxury brand strategy. This book defines the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside-down.
Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.
This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.
GLUX900
There are no comments on this title.