Database marketing : analyzing and managing customers /
By: Blattberg, Robert C
Title By: Kim, Pyŏng-do | Neslin, Scott A
Material type:
BookSeries: International series in quantitative marketing ; 18.Publisher: New York : Springer, 2008.Description: xxiv, 871 p. : ill ; 25 cm.ISBN: 9780387725789 (hbk. : alk. paper)Subject(s): Database marketing | Consumer profilingDDC classification: 658.8/72
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 BL DA (Browse shelf) | Available | T0035766 |
Total holds: 0
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| 658.872 BA SO Social media marketing : | 658.872 BE AR The art of social selling : | 658.872 BE ST Starting an online business all-in-one for dummies / | 658.872 BL DA Database marketing : analyzing and managing customers / | 658.872 BL DI The digital marketing handbook : | 658.872 BL DI The digital marketing handbook : | 658.872 BL SO Social media ROI : |
Includes bibliographical references (p. 801-845) and index.