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Consumer behavior : buying, having, and being Michael R. Solomon

By: Material type: TextTextPublication details: Harlow : Pearson, c2020.Edition: 13th global edDescription: 640 p. : col. ill. ; 28 cmISBN:
  • 9781292318103
Subject(s): DDC classification:
  • 658.8342 SO CO
Online resources: Summary: Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
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Holdings
Item type Current library Call number URL Status Notes Date due Barcode Course reserves
TEACHER REF University of Wollongong in Dubai Tardis 658.8342 SO CO (Browse shelf(Opens below)) Available Teacher Reference Copy T0064251

MARK936 Winter2025

REGULAR University of Wollongong in Dubai Main Collection 658.8342 SO CO (Browse shelf(Opens below)) More online. Available T0064252
REGULAR University of Wollongong in Dubai Main Collection 658.8342 SO CO (Browse shelf(Opens below)) More online. Available Feb2020 T0064253
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.8342 SO CO (Browse shelf(Opens below)) Available T0064254

Includes bibliographical references and index.

Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

MARK936

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