Consumer behavior : buying, having, and being
By: Solomon, Michael RMaterial type: BookPublisher: Harlow : Pearson, c2020.Edition: 13th global ed.Description: 640 p. : col. ill. ; 28 cm.ISBN: 9781292318103Program: MARK936Subject(s): Consumer behaviorDDC classification: 658.8342 SO CO Online resources: Ebook
|Item type||Home library||Call number||url||Status||Notes||Date due||Barcode||Item holds||Course reserves|
|TEACHER REF||University of Wollongong in Dubai Tardis||658.8342 SO CO (Browse shelf)||Available||Teacher Reference Copy||T0064251|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8342 SO CO (Browse shelf)||link||Checked out||06/07/2023||T0064252|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8342 SO CO (Browse shelf)||link||Checked out||Feb2020||06/06/2023||T0064253|
|3 DAY LOAN||University of Wollongong in Dubai Main Collection||658.8342 SO CO (Browse shelf)||Available||T0064254|
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|658.827 KE ST Strategic brand management : building, measuring and managing brand equity||658.83 BE MA Marketing metrics :||658.83 BU MA Marketing research||658.8342 SO CO Consumer behavior :||658.84 DO IN International marketing strategy :||658.872 KI DI Digital marketing strategy :||659.1 MO AD Advertising & IMC :|
Includes bibliographical references and index.
Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.