Normal view MARC view ISBD view

Global strategic management

By: Peng, Mike W, 1968-
Material type: BookPublisher: Mason, Ohio : South-Western, Cengage Learning, c2017.Edition: 4th ed.Description: xxx, 525 p. : ill. ; 24 cm.ISBN: 9781337296526Program: TBS984, MGNT981Subject(s): Strategic planning | Business planning | International business enterprises -- ManagementDDC classification: 658.4012 PE GL Online resources: Ebook
Summary:
Helps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesses entering a new market; and reveals what domestic companies must do to survive foreign competition. It also helps you prepare for your exams and for your career.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Date due Barcode Item holds Course reserves
eBook University of Wollongong in Dubai
Closed Reserve
658.4012 PE GL (Browse shelf) Available T0065018

MGNT984 Spring2022

Total holds: 0

Includes references and index.

Note: International edition

Part 1: FOUNDATION OF GLOBAL STRATEGY. 1. Strategizing Around the Globe. 2. Managing Industry Competition. 3. Leveraging Resources and Capabilities. 4. Emphasizing Institutions, Cultures, and Ethics. Part 2: BUSINESS-LEVEL STRATEGIES. 5. Growing and Internationalizing the Entrepreneurial Firm. 6. Entering Foreign Markets. 7. Making Strategic Alliances and Networks Work. 8. Managing Global Competitive Dynamics. Part 3: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring, and Restructuring. 10. Strategizing, Structuring, and Learning Around the World. 11. Governing the Corporation Around the World. 12. Strategizing With Corporate Social Responsibility. Integrative Cases.

Helps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesses entering a new market; and reveals what domestic companies must do to survive foreign competition. It also helps you prepare for your exams and for your career.

TBS984, MGNT981

Powered by Koha