How to partner effectively with a much larger company and contain your financial risk.The value of early customer service in fostering long-term goodwill.

Companies that bring an emerging technology to market face unique challenges. A prime example is the journey of iRobert, creator of the world's first commercially successful consumer robot. iRobot operated without venture capital and on a break-even basis in its early year, developing a number of products for industrial and military use without commercial success. However, every failure was a lessons learned. Coling Angle shares these lessons, including learning how to partner with much larger companies, how to balance engineering and marketing, and how to manager financial risk and international growth.