Stanford video [videorecording] : advertising and the for-profit site /
By: Hills, David
Material type:
Visual materialSeries: Best practices for your website. Publisher: Palo Alto, CA : Kantola Production, 2006.Description: [ ] p.Other title: Advertising and the for-profit site.Subject(s): Internet marketing | Internet advertising
Summary:
To be successful, advertising on the web has to be a seamless part of the consumer experience. David Hills explains how to evaluate the effectiveness of your pay-per-click campaign, and how to earn revenue from your site providing visitors with relevant advertising.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| DVD | University of Wollongong in Dubai Main Collection | 005.72 HI ST (Browse shelf) | Available | T0029777 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 005.72 GR BU Building professional web sites with the right tools. | 005.72 HA DE Developing online content : | 005.72 HA ST Stanford video staying out of legal trouble / | 005.72 HI ST Stanford video advertising and the for-profit site / | 005.72 HI UN Understanding context : | 005.72 LI AR Artificial intelligence for web aesthetics design : | 005.72 LI ST Stanford video social computing : rules of engagement / |
Playing time : 48 mins.
To be successful, advertising on the web has to be a seamless part of the consumer experience. David Hills explains how to evaluate the effectiveness of your pay-per-click campaign, and how to earn revenue from your site providing visitors with relevant advertising.