As a leader, you hire for potential. Therefore, one of your core jobs is as a developer of people. A readiness to offer timely and honest feedback makes all the difference to your employees. Rather than being taken as a negative, such input shows concern for the development of each individual. This works for the management team, as well. While at times the focus needs to be on the gap between what is expected and what you are doing wrong, the best feedback focuses on the gap between what you are doing well and what you can be doing even better. David Bradford examines what it takes to have a "feedback-rich" organization, while Scott Brady provides a first-person, real-world perspective on how feedback propelled his own organization through tremendous growth.