The best service is no service [videorecording] /
By: Price, Bill
Material type:
Visual materialSeries: Stanford executive briefings. Publisher: Mill Valley, CA, Kantola produciton ; c2008.Description: + 1 x DVD ; 52 mins.Subject(s): Marketing -- Sales | Customer services -- Marketing
Summary:
Pressures to reduce costs and increase customer loyalty are greater then ever. Bill Price argues that the best place to start is by eliminating the need for customer service. This game-changing approach treats serivce as a data point of dysfunction since it is almost always needed either to fix mistakes or reslove cutomer confusion. Eliminating the need for serivce, therefore, is the best way to satisfy the vas majority of customers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| DVD | University of Wollongong in Dubai Main Collection | 658.812 PR BE (Browse shelf) | Available | T0036142 |
Total holds: 0
+ 1 x DVD.
Pressures to reduce costs and increase customer loyalty are greater then ever. Bill Price argues that the best place to start is by eliminating the need for customer service. This game-changing approach treats serivce as a data point of dysfunction since it is almost always needed either to fix mistakes or reslove cutomer confusion. Eliminating the need for serivce, therefore, is the best way to satisfy the vas majority of customers.