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The power of persuasion [videorecording] /

By: Cialdini, Robert
Material type: Visual materialSeries: Stanford executive briefings. Publisher: Mill Valley, CA : Kantola production, c2001.Description: + 1x DVD ; 55 mins.Subject(s): Persuasion (Psychology)
Summary:
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this video, he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principlesreciprocation, scarcity, authority, commitment, liking, and consensusmay seem like the jargon of social scientists, but Cialdini brings them to life. In this dynamic presentation, Dr. Cialdini provides clear step-by-step examples of behaviors that you can put to use daily to increase your influence. You will learn why you say yes to some offers, simply based on the way they are presented. And you'll learn how to defend against offers that you're really not interested in, no matter how effectively they're presented.
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Item type Home library Call number Status Date due Barcode Item holds
DVD University of Wollongong in Dubai
Main Collection 		153.852 CI PO (Browse shelf) Available T0036149
Total holds: 0

+ 1x DVD.

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this video, he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principlesreciprocation, scarcity, authority, commitment, liking, and consensusmay seem like the jargon of social scientists, but Cialdini brings them to life. In this dynamic presentation, Dr. Cialdini provides clear step-by-step examples of behaviors that you can put to use daily to increase your influence. You will learn why you say yes to some offers, simply based on the way they are presented. And you'll learn how to defend against offers that you're really not interested in, no matter how effectively they're presented.

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