Creating winning social media strategies [videorecording] /
By: Li, Charlene
Material type:
Visual materialSeries: Stanford executive briefings. Publisher: Mill Valley, CA : Kantola Productions, c2009.Description: 1 x DVD ; 54 min. run. time.Subject(s): Technology -- Training video | Online social networks -- Training video | Internet marketing -- Training video
Summary:
Program Highlights: How to attract customers with tools like blogs, Facebook and Twitter.The benefits of social medias two-way relationships and the risks. How to stay in command while giving up control. A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows how companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| DVD | University of Wollongong in Dubai Main Collection | 658.872 LI CR (Browse shelf) | Available | T0038749 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
1 x DVD.
Program Highlights: How to attract customers with tools like blogs, Facebook and Twitter.The benefits of social medias two-way relationships and the risks. How to stay in command while giving up control. A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows how companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers.