People-first management [videorecording] : creating a culture of trust /
By: Amos, Daniel P
Material type: Visual materialSeries: Stanford executive briefings. Publisher: Mill Valley, CA : Stanford University, c2006.Description: 1 x DVD ; 50 mins.Other title: People-first management : creating a culture of trust.Subject(s): Leadership briefings | Personnel management | Corporate cultureItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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DVD | University of Wollongong in Dubai Main Collection | 658.3 AM PE (Browse shelf) | Available | T0039843 |
, Shelving location: Main Collection Close shelf browser
1 x DVD.
Program Highlights,The cornerstones of good business: credibility, respect and fairness. How to give your employees a vested interest in your company's success. The critical need for setting clear expectations and acting accordingly. There's more to AFLAC's success than just simply a duck. Granted, this advertising campaign has skyrocketed AFLAC's brand awareness in the US (up from 8% just a decade ago). However, as Daniel Amos points out, name recognition carries a significant burden. Once you become a household name, any wrong move you make will be remembered. Ultimately, Amos believes that his company's success has come from a reputation for doing the right thing and for putting employees first. Amos follows two straightforward management principles: he sets clear expectations, and he listens to employee concerns. But his focus is not just communication it's communication followed by action. Amos ensures that employees experience an evenhanded response to their input, and he provides a reward system that gives them a vested interest in the profitability of the company. When employees trust the company to go the extra mile for them, they go the extra mile for customers. It is this level of integrity and customer service that has created shareholder returns for AFLAC that are double the market average.