Leveraging China and India for global advantage [videorecording] /
By: Gupta, Anil K
Material type: Visual materialSeries: Stanford executive briefings. Publisher: Mill Valley, CA : Stanford University, c2009.Description: 1 x DVD ; 56 mins.Other title: Leveraging China and India for global advantage.Subject(s): Marketing -- China | Marketing -- India | GlobalizationItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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DVD | University of Wollongong in Dubai Main Collection | 658.0490951 GU LE (Browse shelf) | Available | T0039845 |
, Shelving location: Main Collection Close shelf browser
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658.049095 FI IN International business : | 658.0490951 GU GE Getting China and India right : | 658.0490951 GU GE Getting China and India right : | 658.0490951 GU LE Leveraging China and India for global advantage | 658.04909536 DE SI Sink or Swim? : | 658.04909536 RE DU Dubai & Co. : | 658.04909536 RE DU Dubai & Co. : |
1 x DVD.
Program Highlights Why you can't afford to ignore these emerging giants. Four common "mindset" mistakes most companies make. Lessons to learn from the few companies that got it right.A successful China or India strategy is likely to become a matter of survival for multinational companies. China's GDP will catch up to that of the U.S. by 2025, predicts Professor Gupta. By 2050, GDP of both China and India will reach or surpass that of the U.S., Europe and Japan combined. Strategies that capture market share, talent, and innovation opportunities in these emerging giants necessitate understanding their unique yet complementary strengths. China and India share distinct economic realities: they offer mega markets and mega growth via micro customers; they are platforms for reducing global costs and boosting innovation capabilities; and they are springboards for the rise of new competitors. Most companies ignore these realities, but instead see only the opportunity for off-shoring and cost reduction. Other common mistakes include failing to recognize the sheer scale of their growth potential, making generalizations based only on what is known about their largest cities, and failing to tailor existing strategies not designed for countries rich in market size while poor in per capita income. Professor Gupta describes successful efforts based on broader perspectives and multi-pronged, multi-year strategies.