Business research methods
By: Quinlan, Christina
Title By: Babin, Barry | Carr, John | Griffin, Mitch | Zikmund, William G
Material type:
BookPublisher: Andover, Hampshire, UK : South-Western Cengage Learning, c2019.Edition: 2nd ed.Description: xxvii, 489 p. : col. ill ; 24 cm.ISBN: 9781473760356Program: OPS922, MGNT925, MGNT922Subject(s): Management -- Research | Business -- Research | Business -- Research -- MethodologyDDC classification: 658.0072 QU BU Online resources: Ebook
Summary:
Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's.This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| eBook | University of Wollongong in Dubai eBook | 658.0072 QU BU (Browse shelf) | Available | T0065646 |
Total holds: 0
Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's.This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
OPS922, MGNT925, MGNT922